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We
all love gifts and freebies! This is the reason why we tend to
develop attraction towards the 'gift-er'. Promotional products are
the most effective and cost-effective way of branding and advertising
your business. Choosing the right item is the key to enhance the most
successful of promotional campaigns.
Identifying
the right promotional item seems like an overwhelming task as it
involves various factors so it’s important to understand all these
and act upon accordingly to find out which promotional product best
suits your business.
The
followings points are the most important factors in
choosing promotional
products
Know
your target audience:
Researching
on your target demographic is a must; finding their interests and
which product/service is useful to them is critical to choosing the
right promotional item. Once a reliable and accurate research outcome
is achieved, you can go forward and make the right choice. Conducting
a short electronic survey will certainly help in choosing the right
item.
For
example: Men and women differs in the kind of gifts they receive.
Advertising Specialty Institute (ASI) survey shows that women got
more safety kits, bags, calendars, while men received more
electronics, caps, and t-shirts than women. Also older people
received more of the top CPI (Cost per Impressions) promotional
products like calendars and pens while younger people received more
safety items and promotional food products.
Budget:
This
is one of the most important conditions that comes into your mind
when choosing promotional products. This may not be the only
determining factor but, this certainly is a decisive aspect in
choosing the giveaways. If your budget is limited, choosing cheaper
but cost effective products like calendars, pens, highlighters,
pencils, etc. will be effective and rewarding. Otherwise, handing out
leather briefcases for corporate promotional campaign can be a wise
choice.
Choosing
useful products:
It
is very important to hand out useful items as nobody likes useless
products. Through promotional items you are showing your appreciation
to your clients, thus giving them items which they need will be
considered sincere and helpful.
Distributor/supplier:
The
best promotional products will be coming from the right supplier. A
reputable company that offers reliability, reasonable price, after
services, product quality, safety, and prompt shipping/delivery will
provide you with enormous opportunities for a successful promotional
campaign. This kind of company will be capable of providing a wide
range of quality products and will also assist you through and after
the sales process.
Moreover,
a good supplier will be efficient in printing on your products,
customizing package designs, and modifying the product to suit your
campaign requirements, which in turn will make your gift a special
one.
Quality
and look matters:
Always
remember that promotional products represent your company and they
carry huge impression for your brand and your company. This means it
is best not to cut corners. Make sure your items follow the
contemporary trend and style and they are of high quality. Handing
out cheap and low quality items may damage your company's
brand.
Company's
image and campaign:
Choosing
campaign and industry related promotional products will definitely
have an impact on your brand. This will help establish a link between
the product and your company.
Example, Air fresheners and/or
car emergency kits will be a wise choice for a roadside assistance
and towing company as it reflects the company's image and the item
immediately relates to their service.
Distributing
the product:
When
choosing the items, you have to consider its distribution. You have
to know the location, the people, and where the merchandise is coming
from as the costs for these can really strain your budget, not to
mention longer lead times if the supplier has to repack the
order.
Though most if this side is handled by your promotional
company, it is best to consider these so you don’t get caught
unaware.
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