Gift with Purchase (GWP)

What is a GWP?

A GWP (Gift With Purchase) is an effective promotional tool that provides a point-of-sale influence on consumers where they receive a gift for purchasing your product.

GWP’s can be created in all shapes and sizes; and suited to different budgets based on your campaign objectives and parameters. They are also a great way to introduce and entice consumers to try a new product.

Planning a GWP Campaign

Planning is an essential part of any GWP Campaign. However, some key factors must be considered:

  • Who is your target audience?
  • What objectives do you want to achieve with this campaign?
  • What is your budget for the campaign?
  • What is your timeline?

Our team of experts will provide you with creative and innovative ideas that are cost-effective, and can tick all the boxes. If time and budget permit, we can design a completely customised gift for your campaign.

How We Can Help

At APD Promotions we have a wide selection of items and are constantly updating our catalogue. To help develop your campaign, we can supply you with a shortlist of curated options that best match your objectives, budget, and timeline.

Custom-designed gifts are a great option! We can create a completely customised GWP item(s) for your campaign from the ground up that delivers on your goals, and suits your brand personality and messaging. We have the complete resources to make your ideas come to life with our capability as we work directly with factories. We can do complete customisation with product design, colours, features, material, packaging, and more.

Check out our portfolio of GWP campaigns to get a feel of what may be possible. We provide cost-effective, stress-free timely solutions from the point of enquiry to delivery.

Gift with Purchase (GWP) Some Of Our GWP Projects

Trojan (Gift Giveaways)
Trojan
(Gift Giveaways)
Aiming to create a unique and unforgettable gift, APD Promotions worked with Trojan to design and create an articulated miniature of the Trojan mascot. Well branded premium gifts that fit their corporate image were the key ideas behind designing for their promotional requirements.
Aiming to create a unique and unforgettable gift, APD Promotions worked with Trojan to design and create an articulated miniature of the Trojan mascot. Well branded premium gifts that fit their corporate image were the key ideas behind designing for their promotional requirements.
Integria Health Care (GWP Range)
Integria Health Care
(GWP Range)
APD Promotions has worked with Integria Health Care to develop a wide range of GWP's for their Australian and New Zealand markets. Some of the popular GWPs include - custom made plush toys, Yoga Mats, Protein Shakers, Infuser Bottles, Pedometers, and Bed Socks.
APD Promotions has worked with Integria Health Care to develop a wide range of GWP's for their Australian and New Zealand markets. Some of the popular GWPs include - custom made plush toys, Yoga Mats, Protein Shakers, Infuser Bottles, Pedometers, and Bed Socks.
DFO (Giveaway Range)
DFO
(Giveaway Range)
APD Promotions has worked with DFO over the years to produce  a wide range of relevant giveaways to draw traffic to their shopping outlets. Some of these include custom-made clear umbrellas, cheese board sets, silicon cooking accessories, beach mats, just to name a few.
APD Promotions has worked with DFO over the years to produce a wide range of relevant giveaways to draw traffic to their shopping outlets. Some of these include custom-made clear umbrellas, cheese board sets, silicon cooking accessories, beach mats, just to name a few.
Unilever - Rexona (Sports Balls Campaign)
Unilever - Rexona
(Sports Balls Campaign)
Working with Unilever-Rexona on their highly  publicised  Million Ball Mission campaign, we custom-branded a  wide range  of sporting balls to appeal to a  massive  audience.
Working with Unilever-Rexona on their highly publicised Million Ball Mission campaign, we custom-branded a wide range of sporting balls to appeal to a massive audience.
Mingara Leisure Group (Promo Items)
Mingara Leisure Group
(Promo Items)
APD Promotions and  Mingara  Leisure Club have worked together to produce a variety of  promotional items that include  giant beach balls, custom made tents, umbrellas, fitness towels, protein shakers, just to name a few.
APD Promotions and Mingara Leisure Club have worked together to produce a variety of promotional items that include giant beach balls, custom made tents, umbrellas, fitness towels, protein shakers, just to name a few.
My Fiji (Beach Bag, Ball, and Cap)
My Fiji
(Beach Bag, Ball, and Cap)
To promote My Fiji's international tours, APD Promotions have supplied promotional merchandise for Ignite travel. The selection includes Tote Bags, Caps, and Beach Balls.
To promote My Fiji's international tours, APD Promotions have supplied promotional merchandise for Ignite travel. The selection includes Tote Bags, Caps, and Beach Balls.
Melaleuca (Beach Towels)
Melaleuca
(Beach Towels)
To promote their summer campaign, Melaleuca approached APD Promotions to produce and supply completely customised beach towels.
To promote their summer campaign, Melaleuca approached APD Promotions to produce and supply completely customised beach towels.
Giesen Wines (Wine Accessories)
Giesen Wines
(Wine Accessories)
Giesen wines is always looking out for innovative and relevant ways to promote their brand. These custom-made collapsible wine bottles, aprons,  and bottle carriers  were a great fit  for their brand.
Giesen wines is always looking out for innovative and relevant ways to promote their brand. These custom-made collapsible wine bottles, aprons, and bottle carriers were a great fit for their brand.
HLHB (Gift Items)
HLHB
(Gift Items)
Hi Life Health & Beauty,  parent company of the popular cosmetic brand,  Nude by Nature, required relevant promotional items for GWP campaigns. APD Promotions created and supplied promotional gifts that complimented their brand.
Hi Life Health & Beauty, parent company of the popular cosmetic brand, Nude by Nature, required relevant promotional items for GWP campaigns. APD Promotions created and supplied promotional gifts that complimented their brand.
DET (Fitness Tracker)
DET
(Fitness Tracker)
To support the Premier's Sporting Challenge, the Department of Education sought the help of APD Promotions to produce and supply this  Bluetooth-enabled  fitness tracker complete with a  mobile app  within tight budget and time constraints.
To support the Premier's Sporting Challenge, the Department of Education sought the help of APD Promotions to produce and supply this Bluetooth-enabled fitness tracker complete with a mobile app within tight budget and time constraints.
Mrs Mac's (Custom Items)
Mrs Mac's
(Custom Items)
Mrs Mac's wanted their giveaways to represent their products so APD Promotions designed a flash drive in the shape of their iconic pie and created a completely customised cooler bag to complement their campaign.
Mrs Mac's wanted their giveaways to represent their products so APD Promotions designed a flash drive in the shape of their iconic pie and created a completely customised cooler bag to complement their campaign.
Selleys (Soccer, Rugby & AFL balls)
Selleys
(Soccer, Rugby & AFL balls)
Fun and exciting were the main ideas  for Selleys sports balls. Custom made with extensive branding, these sports balls have  great appeal.
Fun and exciting were the main ideas for Selleys sports balls. Custom made with extensive branding, these sports balls have great appeal.
Fitness First (Custom Towel)
Fitness First
(Custom Towel)
Fitness First was looking for an impressive and relevant give away for their premium service. APD Promotions created a fully  customised  extra large  beach towel that provided high visibility.
Fitness First was looking for an impressive and relevant give away for their premium service. APD Promotions created a fully customised extra large beach towel that provided high visibility.
 Dexus Property Group (Round Beach Towel)
 Dexus Property Group
(Round Beach Towel)
Dexus Property Group wanted to create excitement among their shoppers by offering a useful and on trend attractive  giveaway  to promote the festive season. Round  customised  beach towels  were  a perfect fit.
Dexus Property Group wanted to create excitement among their shoppers by offering a useful and on trend attractive giveaway to promote the festive season. Round customised beach towels were a perfect fit.
Bubba Pizza (Mini Soccer Ball)
Bubba Pizza
(Mini Soccer Ball)
One of the most popular  sports  in the world inspired our client to plan their GWP  campaign.  Bubba Pizza asked us to create fun mini soccer balls to be given to their customers as  free gift for every product purchase.
One of the most popular sports in the world inspired our client to plan their GWP campaign. Bubba Pizza asked us to create fun mini soccer balls to be given to their customers as free gift for every product purchase.
Cumulus Estate Wines (Slate Cheese Board)
Cumulus Estate Wines
(Slate Cheese Board)
Cumulus Estate was looking for a luxurious and useful GWP. APD Promotions supplied these completely customised slate cheese boards with a full-colour printed box.
Cumulus Estate was looking for a luxurious and useful GWP. APD Promotions supplied these completely customised slate cheese boards with a full-colour printed box.
Hello World (Travel Wallet)
Hello World
(Travel Wallet)
Hello World's Travel Wallet was the perfect custom promotional product  that complemented  their brand. It  was also  a great gift for their clients.
Hello World's Travel Wallet was the perfect custom promotional product that complemented their brand. It was also a great gift for their clients.
Unilever - Chicken Tonight (Plush Toy Slippers)
Unilever - Chicken Tonight
(Plush Toy Slippers)
Custom chicken feet slippers were a funky way to promote  the  client’s  brand. This custom promotional product  campaign  resulted  in a highly  sought-after  gift and was a hit for our client.
Custom chicken feet slippers were a funky way to promote the client’s brand. This custom promotional product campaign resulted in a highly sought-after gift and was a hit for our client.
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